If your company has a fleshed-out brand identity, use it when designing your professional email signature. Companies express their brand personalities through design choices like color, imagery, font, and copy voice. Starbucks is generally perceived as a quick and convenient yet upscale stop for a well-crafted cup of coffee. For example, Apple is widely perceived as innovative, progressive, and the best in class for user-friendly tech products. Your brand is how the public perceives your company. Your professional email signature can also communicate your brand.
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